The network will launch a new reality series, "7 Days of Sex," on April 26, the network said Tuesday. The show will challenge couples "to have sex for one week straight with the hope of saving their marriage," the network said, presumably because they'll be too exhausted to file for divorce.
Lifetime Networks president and general manager Nancy Dubuc said that "7 Days of Sex" will cast a light on the challenges of today's modern woman.
"Lifetime is about tapping into the lives of women as they are today…bolder, unapologetic and authentic," Dubuc said. "'7 Days of Sex' is a reflection of the challenges in our relationships -- balancing time, family, work and trying to achieve real intimacy while being honest and true to ourselves," said Nancy Dubuc, President and General Manager, Lifetime Networks.
Surely, the men in the relationships will find themselves facing their own challenges as the show's carnal marathon unspools.
Each episode of the show, which is being produced by Shed Media US ("Basketball Wives," "The Real Housewives of New York City") will feature two couples who "attempt to make radical fixes to their troubled relationships by asking the frank question: can a diet of daily sex help them recharge their marriage?"
The real question is, will the public be able to stomach that diet?
"7 Days of Sex" premieres April 26, at 10 p.m.
(Editing By Zorianna Kit)